Free Essays on Influence of Teens on the Music Industry

Influence of Teens on the Music Industry From the Beatles to N ESync teenyboppers have had an iron grip on the music industry that as far as any can one tell won’t be released for many years. There are three main reasons that come directly to mind; age, money, and psychological aspects. These three motives will be embellished on later in the essay. Before we start I would like to propose a question that will clarify this essay a little better. Why does such a small portion of the America society indirectly control such a major part of our culture? The first and most influential part of the explanation to this horrible problem is age. Boys and girls just beginning their teen-age years (12-14) don’t drive, probably don’t have jobs and have nothing to really do but go to school and watch MTV. This is age group are the people who’s parents buy the products that are advertised on MTV. There fore MTV is going to run music videos that teenyboppers want to see so that they can sell advertisement space to the companies targeting this age group. Music has turned from an artful expression of emotions to a multi million-dollar business. Money is the second reason that such horrid music like Brittany Spears and Backstreet Boys get such global acknowledgment. Teenyboppers have nothing to spend their allowance. They don’t pay bills, they don’t have cars to put gas in, and they don’t have any real place to hang out accept the mall. This gives another advantage to the teeny-bops industry. Companies can sell CDs, posters, and corny picture books to money totting teenagers. The final and most profound reason for teenyboppers control of the music industry is the psychological aspect of young teenagers. When young people are just entering their teens they tend to follow the crowd so to speak. They don’t take chances and make decisions that stray from the main group. It is an insecurity problem that everyone goes through. That is why s... Free Essays on Influence of Teens on the Music Industry Free Essays on Influence of Teens on the Music Industry Influence of Teens on the Music Industry From the Beatles to N ESync teenyboppers have had an iron grip on the music industry that as far as any can one tell won’t be released for many years. There are three main reasons that come directly to mind; age, money, and psychological aspects. These three motives will be embellished on later in the essay. Before we start I would like to propose a question that will clarify this essay a little better. Why does such a small portion of the America society indirectly control such a major part of our culture? The first and most influential part of the explanation to this horrible problem is age. Boys and girls just beginning their teen-age years (12-14) don’t drive, probably don’t have jobs and have nothing to really do but go to school and watch MTV. This is age group are the people who’s parents buy the products that are advertised on MTV. There fore MTV is going to run music videos that teenyboppers want to see so that they can sell advertisement space to the companies targeting this age group. Music has turned from an artful expression of emotions to a multi million-dollar business. Money is the second reason that such horrid music like Brittany Spears and Backstreet Boys get such global acknowledgment. Teenyboppers have nothing to spend their allowance. They don’t pay bills, they don’t have cars to put gas in, and they don’t have any real place to hang out accept the mall. This gives another advantage to the teeny-bops industry. Companies can sell CDs, posters, and corny picture books to money totting teenagers. The final and most profound reason for teenyboppers control of the music industry is the psychological aspect of young teenagers. When young people are just entering their teens they tend to follow the crowd so to speak. They don’t take chances and make decisions that stray from the main group. It is an insecurity problem that everyone goes through. That is why s...

Definition and Examples of Spelling in English

Definition and Examples of Spelling in English In written language, spelling is the choice and arrangement of letters that form words. English spelling, says R.L. Trask, is notoriously complex, irregular, and eccentric, more so than in almost any other written language (Mind the Gaffe!, 2006). Pronunciation: SPEL-ing Also Known As: orthography Etymology: From Middle English, reading letter by letter Examples and Observations [S]pelling is not a reliable index of intelligence...Many intelligent people struggle with English spelling, while others will find it comparatively easy to master. Learning to spell correctly requires remembering numerous unusual and peculiar spelling forms. Some people are just better at this form of rote learning than others... One of the reasons why English spelling is so unpredictable is because its vocabulary consists of many words derived from other languages, which have been adopted with their original spellings intact. Understanding the origins of these words and the languages they have come from will help help with spelling them. (Simon Horobin, Does Spelling Matter? Oxford University Press, 2013) A Mutt of a Language That English is such a mutt of a language only served to make the resulting spellings that much harder. Old English had already been borrowing from, and interbreeding with, Dutch and Latin before the Norman invasion. The arrival of Norman French opened the floodgates for more linguistic mixing and orthographic variability. (David Wolman, Righting the Mother Tongue: From Olde English to Email, the Tangled Story of English Spelling. Harper, 2010) Spellings and Respellings in Early Modern English The high status accorded to the classical  tongues in the Early Modern period meant that Latin and Greek words were adopted with their spellings intact- so we find Greek phi spelled with a ph rather than an f in philosophy and physics.  A reverence for Latinate spellings  prompted the respelling of a number of words previously borrowed into English directly from French, whose origins lay in Latin. A silent b was added to debt and doubt to align them with the Latin debitum and dubitarer; a silent c was inserted into scissors (Latin scissor); l was introduced into salmon (Latin salmo), and a silent p into receipt (Latin receptum). In most cases these silent letters drove spelling and pronunciation further apart, though in some instances, like perfect and adventure (Middle English parfait and aventure), the inserted letter is now sounded. (Simon Horobin,  How English Became English. Oxford University Press, 2016) A Spelling Challenge (Canadian Edition) [I]t remains unlikely that most of us could spell the following sentence correctly on the first attempt, without a computerized word-check, and without reading it over first: We should accommodate the possibility of unparalleled embarrassment occurring in an eccentric physicist who endeavours, though harassed by diarrhoea, to gauge the symmetry of a horse caught gambolling in ecstasy within the precincts of a cemetery wall. (Margaret Visser, The Way We Are. HarperCollins, 1994) Standardization of English Spelling For most of the history of the language, English speakers took a lackadaisical approach to spelling; the notion that a word should always be spelled the same way is a much more recent invention than the language itself. The standardization of English spelling began in the 16th century, and although it is unclear at exactly what point our spelling became set, what is certain is that ever since it happened, people have complained that the rules of spelling, such as they are, just don’t make sense. (Ammon Shea, The Keypad Solution. The New York Times Magazine, Jan. 22, 2010) American Spelling and British Spelling George Bernard Shaw once defined the British and Americans as two peoples separated by a common language. Not just in accent and vocabulary but in spelling, too, this is true. Like the spelling of honor versus honour and defense versus defence, the use of one L versus two in certain positions in words is a sure sign of American English. Classic examples include American traveled, jewelry, counselor, and woolen versus British and Commonwealth travelled, jewellery, counsellor, and woollen. Yet American spelling may sometimes take two Ls, not only in obvious cases like hall but in controlled, impelled, (from control and impel) and elsewhere. Most of our specifically American spelling rules come from Noah Webster, the Connecticut-born educator and lexicographer whose magnum opus was his 1828 American Dictionary of the English Language. (David Sacks, Language Visible. Broadway, 2003) Reading and Spelling There is no necessary link...between reading and spelling: there are many people who have no difficulty in reading, but who have a major persistent handicap in spelling- this may be as many as 2% of the population. There seems moreover to be a neuro-anatomical basis for the distinction, for there are brain-damaged adults who can read but not spell, and vice versa. (David Crystal, How Language Works. Overlook, 2006) Belloc on the Worship of Spelling What fun our posterity will have with our ridiculous worship of spelling! It has not lasted very long. There has not really been such a thing as spelling for much more than two hundred years in English, and there was no religion of it till perhaps a hundred years ago... Our fathers cared so little for the ridiculous things that they did not even spell their own names the same way throughout their lives, and as for common words they seem to have had an instinct which I cannot but applaud for ennobling them with repetitions of letters and flourishes, with the pretty trick of using a y for an i and doubling consonants. In general they were all for festooning and decorating, which is a very honest and noble taste. When they said of a man I esteam hym ne moore than a pygge one knows what they meant and one feels their contempt vibrating. Put into the present stereotyped form it would far less affect, or effect, us. (Hilaire Belloc, On Spelling. New Statesman, June 28, 1930) The Lighter Side of Spelling A very pretty speech- s-p-e-e-c-h, sneered the bee. Now why dont you go away? I was just advising the lad of the importance of proper spelling.BAH! said the bug, putting an arm around Milo. As soon as you learn to spell one word, they ask you to spell another. You can never catch up- so why bother? Take my advice, my boy, and forget about it. As my great-great-great-grandfather George Washington Humbug used to say- You, sir, shouted the bee very excitedly, are an impostor- i-m-p-o-s-t-o-r- who cant even spell his own name.A slavish concern for the composition of words is the sign of a bankrupt intellect, roared the Humbug, waving his cane furiously.(Norton Juster, The Phantom Tollbooth. Random House, 1961)Somebody who’s working for the city should learn how to S-P-E-L-L.A slew of officials have failed to report a humiliating spelling error- SHCOOL X-NG- plastered on Stanton Street outside a Lower East Side high school for months.(Jennifer Bain and Jeane Macintosh, In for a Bad Spell. New York Post, Jan. 24, 2012)

American History Assignment Example | Topics and Well Written Essays - 500 words - 5

American History - Assignment Example First generation of immigrants had a feeling that they had more rights in the country than those who just settled in. These sentiments resulted in series of violent attacks against Irish immigrants and the Catholic Church in the US. Several small parties took into consideration the nativist ideas and formed the Know-Nothing Party. Since it was a aecret society in the very beginning, party members were not allowed to tell anything about this organization. They were saying that they â€Å"know nothing.† That is where the name of the party originates from. Using the Dred Scott case the Supreme Courte tried to put an end to debates over issues of slavery in the territories. The Court figured that the decision of Wisconsin Territories to ban the slavery was unconstitutional. Since slaves were considered a property, the Court believed that constitution protects all property ownership rights. Therefore it was concluded that the Congress had no rights to outlaw the slavery on territories. John Brown initially attempted to organize a revolt against slavery. According to his plan he was supposed to seize the arsenal at Harpers Ferry, give the weapon to slaves and go southward with his army. Brown’s supporters were able to occupy the town without any problem. However the Federal troops did not let his plan to achieve, they killed almost all of his men and prevented the slave’s revolt. Even though slaves did not follow Brown, northerners supported and sympathized him a lot. The case of Harpers Ferry underlined the differences and increased the cleavage between the North and the South and highlighted the sense of disunion. This created a situation when the Northerners were sent off from the South? Some of people were lynched, slaves found themselves in the worse situation than

Critical Legal Thinking Case Article Example | Topics and Well Written Essays - 500 words

Critical Legal Thinking Case - Article Example This means that a corporation cannot be criminally liable for acts committed by a representative outside the scope of his employment. In law, the representative would be said to have on a frolic of their own. b) When the crime committed is crime that cannot be punished through fines. This is due to the principle that a company cannot be jailed or even punished by corporal punishment. The only punishment available will be a fine. The most common criminal penalty imposed against the corporation is a fine. For this purpose a corporation would be fined a certain amount of money depending on the capital nature of the crime so committed. A corporation would be fined if it commits certain acts which are punishable by fine or if the corporation tolerates the actions of its representatives. Consequently, punishment can be imposed to the perpetrator of the crime but shared amongst other innocent parties. This will be in form of a reduction of wages/salary available to all employees. It also results in reduction of profits hence dividends payable to the shareholders. The corporation can also be punished by way of a forced winding up.

Examine the different ways in which good is used in meta-ethics Essay Example for Free

Examine the different ways in which good is used in meta-ethics Essay a) Examine the different ways in which good is used in meta-ethics. Meta-ethics is the study of the meaning of moral language. It describes presuppositions and language of morality. There are a number of different ethical theories for the meaning of good used in meta-ethics. The four main headings under which most acceptable theories can fit under in some shape or form. These are Ethical Naturalism (or Definism), Intuitionism, Emotivism and Presciptivism. Definism theory states that all ethical statements are similar to non-ethical statements and can, therefore, be approached in the same way. In the same way that we can verify a scientific fact, ethical naturalism theory states that we can verify an ethical statement. They are both prepositional. Definism states that ethical statements are just a type of short hand for more complex propositions. So therefore, in terms of Ethical Naturalism, if I were to use the term good in a number of examples, it would just be a summary word to sum up all the other words I wish to have incorporated into my sentence. For example, in the sentence: I am good at football, the word good is used to mean skilled or talented. This does not mean that good means skilled or talented, but simply that both of these words are incorporated in the single use of good. In another sentence, good could be used as a short hand for a completely different set of words. In the sentence, It is good to see you, good is used to mean pleasant, nice or heart warming. Again this does not mean that good means pleasant or nice, but simply that both these words are incorporated in the single use of good. A contradictory theory to Definism is Intuitionism. Intuitionism states that good is indefinable. Intuitionism also holds that basic moral truths are objective and stand independently of what people my fell or think. Intuitionism holds that we should pick out our moral principles through what we think or feel. There is no definition of good that can always hold true. For example, if someone were to define good as pleasing, an Intuitionist would respond by pointing out that not all pleasing things are good. A similar theory to Intuitionism is Emotivism. An Emotivist believes that moral judgements simply express our feelings on a subject. If someone were to claim something was good, an Emotivist would see this as an emotional exclamation, not a truth claim, and would take it to mean that the person approves of the thing/action/person etc. Another fairly similar theory is Prescriptivism. Prescriptivists believe that in using moral language such as good/bad or right/wrong, we are simply prescribing our opinions. In other words were are saying, do this, and let everyone do the same in the same situation. Therefore, if someone were to say giving to charity is good, what he or she is really saying is you ought to give to charity. This again, means that good not used as a universal truth, but in this case it is used as a universal prescription. In summary: in Definism, the term good is simply a short hand for more complex propositions that apply to that particular example. In Intuitionism holds that good in indefinable and therefore has no universal meaning. Emotivists believe when we use the term good or make other moral judgements, we are simply expressing our feelings. So, therefore, if I say something is good, this is simply an exclamation and therefore cannot be true or false and cannot be reasoned upon. Lastly, Prescriptivism holds that when we say something is good we are prescribing a particular opinion and making it known to other that we feel they should do the same. b) Anything people approve of must be good. Discuss The response to this question depends on how we define the term good. Can we loosely define good as moralistic? There is a common theory that believes that our morals our simply a product of our culture and background. Therefore, there will be different moral codes in different societies. If each individual society has equal validity, it must be agreed that there can be no universal moral code. This theory is called Cultural Relativism. Cultural Relativism therefore holds that good means socially approved. Therefore if we rearrange the above statement, replacing the word good with the Cultural Relativists definition, we find ourselves looking at a slightly odd sentence which looks as follows: Anything that people approve of must be socially approved. Now there are two ways to interpret this sentence. The first would be to question the number of people included in the generalization of the word people. If the sentence is intended to mean, if anybody approves of something, it must be socially approved, then the statement is not true. However, we can also take the sentence to mean, If the majority of people within a society approve of something, then it is said to be socially approved. If we swap good back into the sentence we end up with a statement that looks like this: if the majority of people within a society approve of something then it is good. Thus we have formed the central principle of Cultural relativism. In terms of the other theories that define good, only one can be applied. Definism would argue that the statement is simply a short hand for more complex propositions. So in this case, good is used to mean beneficial or correct. Since this is possibly true, Ethical naturalists would have a fairly strong argument here. Emotivism, Intuitionism or Prescriptivism cannot really apply here as they are all subjective and based on opinion and in this case good cannot be used an exclamation of opinion.

risk management Essay -- essays research papers

Risk Management For Banking Companies Risk management is the process of assessing risk and developing strategies to manage the risk. In ideal risk management, a prioritization process is followed whereby the risks with the greatest loss and greatest probability of occurring are handled first. In practice the process can be very difficult, and balancing between risks with high probability of occurrence but lower loss & risks with high loss but lower probability of occurrence can often be mishandled. Financial firms face four common risks: Market risk refers to possibility of incurring large losses from adverse changes in financial asset prices, such as stock prices. Standard risk management involves use of statistical models to forecast probabilities & magnitudes of large adverse price changes. Credit risk is the risk that a firm’s borrowers will not repay their debt obligations in full. The traditional method for managing credit risk is to establish credit limits at the level of the individual borrower & industry sector. Quantitative models are increasingly used to measure and manage credit risks. Funding risk is the risk that a firm cannot obtain the funds necessary to meet its financial obligations, for example short-term loan commitments. Three common techniques for mitigating are: diversifying over funding sources, holding liquid assets, and establishing contingency plans, such as backup lines of credit. Operational risk is the risk of monetary los... risk management Essay -- essays research papers Risk Management For Banking Companies Risk management is the process of assessing risk and developing strategies to manage the risk. In ideal risk management, a prioritization process is followed whereby the risks with the greatest loss and greatest probability of occurring are handled first. In practice the process can be very difficult, and balancing between risks with high probability of occurrence but lower loss & risks with high loss but lower probability of occurrence can often be mishandled. Financial firms face four common risks: Market risk refers to possibility of incurring large losses from adverse changes in financial asset prices, such as stock prices. Standard risk management involves use of statistical models to forecast probabilities & magnitudes of large adverse price changes. Credit risk is the risk that a firm’s borrowers will not repay their debt obligations in full. The traditional method for managing credit risk is to establish credit limits at the level of the individual borrower & industry sector. Quantitative models are increasingly used to measure and manage credit risks. Funding risk is the risk that a firm cannot obtain the funds necessary to meet its financial obligations, for example short-term loan commitments. Three common techniques for mitigating are: diversifying over funding sources, holding liquid assets, and establishing contingency plans, such as backup lines of credit. Operational risk is the risk of monetary los...

Building New Brands on the Internet

Consumers are the main source of revenues and profits of many businesses. Companies always try to ensure that their consumers’ welfare are noted and considered in their decision making. Companies strategize their marketing campaign based on what their target market needs. They try to create a name and reputation for themselves that would be â€Å"loved† by all their consumers and keep them coming back. Companies do this by doing common forms of marketing strategy which well-planned. Some of these marketing strategies are those that people see everyday, all around, in different forms.These can be advertisements in billboards, radio, television, newspapers, flyers, etc. But as technology continues to present new means of communication, these forms have now evolved and now include media such as mobile phones and the internet. Branding Defined What most companies want is for their names or brands to be popular and well-known. Most entrepreneurs and company executives consid er branding top priority in their â€Å"to-do† list. Some people think that branding is just merely a name or a logo that represents the company or the product.In its truest essence, branding is, in fact, more than that. Dunn defines branding as ‘a demanding, complex process that requires disciplined attention over an extended period of time. ’ For company heads who are serious in making a lasting impression and a great image for their company or product, branding is a major part of their everyday responsibilities. Dunn explains more: Branding is owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it’s just a word. A phrase. A thought. An emotion. Whatever it is, you want to own it in the mind of the customer.A brand helps differentiate you from the competition. It makes your product, service or experience different from all others. It lets you stand out from the crowd. Without differentiation, you might end up competin g only on price. And with price, there seems to be no bottom to the bottom. Markets today are extremely competitive and getting ahead of competitors and winning the hearts of customers are really important for any company. Customers now are also a lot wiser and smarter than before. They know what they want and they make sure that what they patronize is up to their set standards.Branding, indeed, is a lifelong effort as continuous improvement is necessary in order to keep up with the current demands of customers. What people want today may not be the same tomorrow. Advantages and Disadvantages of Branding Every company’s goals are to be ahead in the industry it belongs, be known to its target market and be profitable. An important factor in achieving these goals is to create a brand that will make a lasting impression to the company’s target market and make customers love it. Effective branding requires a lot of time, effort and creative minds.Geoffrey Randall enumerate d the following that brands can benefit the customers: †¢ Identity: the brand must identify itself clearly and unambiguously, so name, legal protection and design elements are important. †¢ Shorthand summary: the identity should act as a summary of all the information the consumer holds about the brand. [†¦] †¢ Security: buying a familiar brand should be reassuring. The brand should guarantee to provide the benefits expected. †¢ Differentiation: the brand must clearly differentiate itself from its competitors, and show buyers how it is unique. †¢ Added value: the brand must offer more than the generic product.These are just the five major things, but there are even more that brands can do to customers. Customers patronize brands for several reasons such as trust, instinct, perceived quality, knowledge and image. Customers like to try new brands but once they already found one that is a perfect fit for their taste, it is highly likely that they will stic k to that brand for a certain period of time. It may not be forever, though, that they will just go with one brand, unless the brand keeps on reinventing itself and always stays up to date with the current market demands.Thus, it is important for marketing people or brand managers to always be updated with the latest trend and be knowledgeable on what customers want. Nowadays, any industry, any market is so dynamic that changes happen every now and then. Being always in the loop on all market updates is imperative for all company owners and executives. Branding, indeed, has a lot of good benefits to the customers. However, with all the upside comes the downside of branding such as cost, time and difficulty in reinventing the brand.For a company to establish a brand, a lot of money is required. From research and development, application, testing, up to finally marketing the brand, a huge investment is definitely needed to ensure everything works out smoothly. There are also times whe n brands tend to already have a fixed image which makes it difficult for companies to deviate a little (i. e. adding another product of different kind) and still maintain customers’ trust in the brand. Reinvention is one factor to keep the popularity of the brand and make consumers love it as time goes by.However, when people already got so used to what the brand has to offer, it may be difficult to extend the brand which might create a new image for it. Time is yet another huge investment required in coming up with a brand and marketing it. Coming up with a good brand and make people love it does not happen overnight. These things, though, can all be worth it anyway when there is a solid plan on the table and an effective team working on it. Types of Branding There are different types of branding strategies that are adopted by different companies depending on how they want to be known by the market.Among these branding types are the following: †¢ Unique Branding  œ ‘A unique branding strategy allows a company to dominate a product area by building a successful brand that stands for just one thing. Such a brand can often become synonymous with the product. ’ A good example of this branding strategy is Procter & Gamble. This giant company manufactures a wide range of products. Each of those products has its own brand name such as Ariel, Pantene, Pringles, Pampers, Head and Shoulders, and a lot more. These brand names have been popular and have already been associated to its single type of product.But behind all of those household names, there is just a single company enjoying all the success. With this branding strategy, companies can come up with same product types and market them with different brand names. However, ‘it takes a significant investment in time, money and effort to establish a new brand. ’ †¢ Corporate Branding – This branding strategy is somehow the opposite of unique branding. The company has different product offerings but all using the same brand. An example of a company using corporate branding strategy is Apple.When customers are already familiar with the brand, it is easy for them to patronize new product releases of the company. Once the company already has the customers’ trust, it can come up with new products and not have difficulty marketing it. Releasing a new product using corporate branding takes significantly lesser time and money than unique branding. However, companies using this branding strategy should also be careful to maintain the quality of their product as a failure of one may affect the entire brand. Also, range of products may be limited so as to avoid customers doubting the company’s dedication to its original product line.†¢ Range Branding – This is a combination of the two abovementioned branding strategies. A single company creates two or more brands depending on the market needs and customers’ existing pe rception to its original brand. A good example of a company that utilized range branding is Toyota. The company Toyota came up with Lexus, another brand of cars but meant to be marketed to the upper societal class. Toyota decided to do this because people already have the perception of Toyota being an affordable brand and most of its clients belong to the middle class.Using the same brand to reach the upper class may be difficult for them as their original brand was already stereotyped. Branding Methods Development of brands can be done in different ways. Branding starts in identifying a striking brand name which may represent the characteristics of the product; or it may be a name that is easy to remember. It takes a substantial amount of time before companies can come up with a brand name that will be released in the market. On the more creative side, companies also do come up with logos associated with their brand name.Logos help companies attract more customers who will also ten d to remember the brand better because of the visual representation. Brand names and logos are important aspects of branding because those are the things that really represent the product. However, there is more to branding than just those representations. Branding should also happen within the company. The work environment and culture of the company should also coincide with what it is trying to promote. Executives and all employees of the company also represent the brand. They should embody the company’s and the brand’s beliefs, mission and vision.In short, employees should be able to â€Å"live the brand. † For example, in a fast food chain promoting quick, appetizing food on the go, the staff should act as quick as possible but still treat customers very well; packaging should be sturdy enough and really meant for people who like eating while moving; machines and equipments should be efficient to meet daily demands. The overall process in making the product and delivering the service should indeed â€Å"live the brand. † Advertising is also one other aspect which should not be taken for granted in branding.Coming up with the brand name and logo is one thing, but introducing it to the market is another. Creating an identity and making a name in today’s very dynamic market is not a walk in the park. A lot of time and great deal of effort is required for the company to reach out to customers and be known. Establishing the brand is the hard part but can be done if all the people behind the brand work together. The abovementioned brand development greatly applies to brick-and-mortar companies. Today’s generation needs more than just the traditional branding methods.Customers are now looking for more interactivity and convenience as today’s technology continuous to get better and better. Companies should now also try the world of e-commerce or building brands in the internet. Most people now have access to the int ernet and are aware of the different things they can do with it, which include researching, communicating, and online shopping. Companies trying to establish a new brand, want to extend their existing brand or want to reach more market will benefit with the interactive world of the internet. However, branding in the virtual world is a lot different.The only representation the company will have over the internet is its webpage. The homepage should have a very attractive and interesting layout that will make visitors stay. Backend should also be stable and reliable with fast servers and wide bandwidth. Existing brands who have already made its name offline should also keep their image online because that is what people will actually look for. Also, online presence also requires human intervention in terms of customer support which should be available 24 by 7, if possible. The website should also have an easy-to-remember domain name.‘Even the best web site will be overlooked if u sers cannot remember where to find it. ’ In online branding, customer experience is very important because this is where customer loyalty starts. Capturing customers’ attention right from the start and providing excellent customer experience through the company’s virtual presence translates to an effective online branding. ‘For an online business, the look and feel of its website and the quality of the interface is the most important way to communicate its brand. ’ Schools of Internal BrandingThe importance of employees embodying and living the brand has already been mentioned. This is, in fact, termed as internal branding. Within the company, all the employees should ‘fully understand and appreciate their brand [for them] to provide the desired brand experience to customers. ’ There are four schools of internal branding defined in book by Van Gelder. These schools are as follows: †¢ Mission school – asserts that organizatio ns must have a corporate belief, extolled by visionary management, that functions as an internal bonding mechanism and strategic directive.†¢ Strategy school – brand-based strategic management, in which the brand is the leading organizing principle of a corporation and drives all corporate activities. †¢ Communications school – sees branding as an internal and external communications strategy which is aimed at educating staff and customers alike about the brand. †¢ Organization school – aims to establish internal conditions that allow employees to deliver the correct brand experience to consumers during so-called moments of truth.These schools aim to deliver the best customer experience by making the company’s employees understand the brand and the image the company wants to create, and equipping them with the right tools and knowledge to accomplish their jobs. Whether branding is done offline or online, these things are important as there are always people working behind the brand. Conclusion Creating a name that will be inculcated in the minds and hearts of consumers is definitely not an overnight job.It takes a lot of time, effort and money to plan, strategize and decide on the right branding strategy that will be the best match for the products and services the company is selling. Technology, indeed, has opened more opportunities for companies to build and create a name. Yet, the requirements to be successful in making a name on the virtual world are more comprehensive. Marketing and building a brand through the internet is totally different from the common media that people have been used to. Nevertheless, the benefits of this, if done correctly, are better and more exciting than the usual means offer.Bibliography Dunn, D, Branding: The 6 Easy Steps, Cameron Street Press, Oakland, 2004. Mauro, C, Visual/Interactive Brand Development, TaskZ, 2000, retrieved 4 May 2007, < http://www. taskz. com/visual_interactive_i ndepth. php> Randall, G, Branding: A Practical Guide to Planning Your Strategy, 2nd ed, Kogan Page Limited, Dover, 2000. Seidenberg, J, Three Types of Branding, Deltaflow, 2006, retrieved 4 May 2007, Van Gelder, S, Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets, Kogan Page Limited, 2003

Comparing the depiction of Men throughout Charles Dickens Essay

â€Å"Great Expectations† is a pre twentieth century book with â€Å"Cider with Rosie† is a twentieth century book. â€Å"Great Expectations† is about a boy â€Å"Pip† which the book revolves around his life from a young child in the marshy land of Kent to a grown man where he meets Estella the love of his life, which he has not seen for years. This book has a storyline which has leaves you in suspense at the end of chapters. An example of this is at the end of chapter 0ne on page 5, â€Å"I looked round for the horrible young man, and I could see no signs of him. But, now I was frightened again, and I ran home without stopping.† This leaves suspense and you want to read on. Where as â€Å"Cider with Rosie† follows all the happenings of a young boy, Laurie Lee. Really it is a autobiography of Laurie Lee till he is about 14, 15 years of age. Cider with Rosie is a very descriptive book, which will describe things in great detail and in big long lists of running commentary. An example of this great description is on page 11 chapter one â€Å"I crawled about among the ornaments on the unfamiliar floor-the glass fishes, china dogs, shepherdesses, bronze horsemen, stopped clocks, barometers, and photographs of bearded men.† In â€Å"Great Expectations† the main Men I am going to look at are Mr Joe, Mr Wemmick, Herbit Pocket and Magwitch the convict. Magwitch is an escaped convict from the local prison near where pip lives. The first man described in this book is on page 2 of chapter 1, it is Magwitch the convict. Pip meats him in the church yard looking at his mothers tomb stone this is the first encounter of Magwitch for Pip it would be terrifying for the young boy. Magwitch is described in this scene as â€Å"A fearful man, all in coarse grey, with a great iron on his leg. A man with no hat, broken shoes and with an old rag tied round his head†. This shows the first description of a male in â€Å"Great Expectations†. It gives the reader a very clear image of what this convict would have looked like and been like to meet in person. The next description is one of Joe Gargery on page 6 chapter 2 of â€Å"Great Expectations†. Joe is married to Pips sister so he is Pips Brother-in-law but Pips looks up to him as his father as he does not have one. They are very good friends and spend a lot of time together. This is the description of him, â€Å"Joe was a fair man, with curls of flaxen hair on each side of his smooth face, and with eyes of such a very undecided blue that they seemed to have some how got mixed with their whites.† This is from Pips point of view and shows you what Pip thought and sees of his brother-in-law. Joe is Pips father figure, a kind of replacement for Pips Dad, which Pip looks up too. The next male I am going to describe is Mr Wemmick. He is Mr Jaggers clerk and lives and works in the London area. He is a poor man but is happy as he have his small castle to get away from the world and his old Dad who is dependent of him. In â€Å"Great Expectations† Mr Wemmick is frequently is involved in helping Pip in London. A description of Mr Wemmick is on page 165 chapter 21. † Casting my eyes on Mr Wemmick as we went along, to see what he was like in the light of day, I found him to be a dry man, rather short in stature, with a square wooden face, whose expression seemed to have imperfectly chipped out with a dull-edged chisel. There were some marks in it that might have been dimples, if the material had been softer and instrument finer, but which, as it was, were only dints.† This shows what Pip thinks of Mr Wemmick when he first sees him in Mr Jaggers office in London. It is a very depictive description of Mr Wemmick and you can vividly imagine what Mr Wemmick would look like to meet in person. Mr Wemmick is closely involved in what Pip does in London and helps him financially and none-financially. The last male I am going to look at in â€Å"Great Expectations† is Herbert Pocket. Pip first encounter with Herbert Pocket in â€Å"Great Expectations is when they meet at Mrs Havishams after Pip has been round Mrs Havishams playing. When Pip leaves her house he runs into Herbert Pocket in which they have a play fight. This is in chapter 11 page 87, after playing at Mrs Havishams. When Pip see’s Herbert Pocket he is described as a â€Å"pale young gentleman†. Which is what he is described as for a while longer. After the fight Herbert is described as â€Å"not very healthy-having pimples on his face and breaking out of his mouth, these dreadful preparation appalled me†. The next time pip meats Herbert is in London when they a older and about to share a flat together in London. Herbert is now described as â€Å"still a pale young gentleman. He had not a handsome face, but it was better than handsome: but extremely amiable and cheerful. His figure was a little ungainly†. This description of Herbert is more descriptive and is described in a grown-up way instead of the way he was described earlier in the book. This is on page 172 chapter 22. In â€Å"Cider with Rosie† there are not many men in the book as it is a female dominated book and there are very few males in the book as his father deserted him and the rest of his family at an early age of so he dose not have many males in his life. The only males he really sees in his life at an early age is at school, his brothers and men around the village he lives in. described main men that I am going to look at that are involved someway with Laurie Lee’s life are mostly in the chapter â€Å"The Uncles†.

Free Essays on New York City

For more than three centuries, England and Holland had been closest of friends. But now, at the close of the long and bloody Thirty Year War, which ended with the Treaty of Westphalia in 1648, the power of Spain was crushed, and the Dutch, no longer having anything to fear from his Catholic Majesty, rose to dispute with the English, the dominion of the seas. This brought about and unfriendly rivalry between the two nations, and the unfriendliness was increased by the fact that the Dutch of New Netherlands traded freely with the English colonies. The first Navigation Law was in 1651. It was that only English ships could transport trade goods to the England from outside Europe and trade goods from inside Europe could be shipped by English ships and ships from the originating country. This act was aimed mainly at the Dutch trader, but the Dutchman ignored the law and continued as before. This was one of the causes that determined the English on the conquest of New Amsterdam. Another reason was that the Dutch colony on the Hudson separated New England from the other English colonies and threatened British dominion in North America. The English claimed New Netherlands on the ground of the Cabot discoveries. In 1664 Charles II gave the entire country, from the Connecticut to the Delaware, to his brother James, Duke of New York, ignoring the claims of the Dutch colony, and even disregarding his own charter of two years before his younger Winthrop. Peter Stuyvestant was replaced by Richard Nicolls and Governor, and New York City became the capital of the new British province of New York. Richard Nicolls of the royal navy set out with a small fleet and about five hundred of the king’s veterans. Reaching for New England, he was joined by several hundred militia of the Connecticut and Long Island, and he sailed for the mouth of the Hudson. Stuyvestant had heard of the fleet’s arrival at Boston, but he was made to believe that’... Free Essays on New York City Free Essays on New York City For more than three centuries, England and Holland had been closest of friends. But now, at the close of the long and bloody Thirty Year War, which ended with the Treaty of Westphalia in 1648, the power of Spain was crushed, and the Dutch, no longer having anything to fear from his Catholic Majesty, rose to dispute with the English, the dominion of the seas. This brought about and unfriendly rivalry between the two nations, and the unfriendliness was increased by the fact that the Dutch of New Netherlands traded freely with the English colonies. The first Navigation Law was in 1651. It was that only English ships could transport trade goods to the England from outside Europe and trade goods from inside Europe could be shipped by English ships and ships from the originating country. This act was aimed mainly at the Dutch trader, but the Dutchman ignored the law and continued as before. This was one of the causes that determined the English on the conquest of New Amsterdam. Another reason was that the Dutch colony on the Hudson separated New England from the other English colonies and threatened British dominion in North America. The English claimed New Netherlands on the ground of the Cabot discoveries. In 1664 Charles II gave the entire country, from the Connecticut to the Delaware, to his brother James, Duke of New York, ignoring the claims of the Dutch colony, and even disregarding his own charter of two years before his younger Winthrop. Peter Stuyvestant was replaced by Richard Nicolls and Governor, and New York City became the capital of the new British province of New York. Richard Nicolls of the royal navy set out with a small fleet and about five hundred of the king’s veterans. Reaching for New England, he was joined by several hundred militia of the Connecticut and Long Island, and he sailed for the mouth of the Hudson. Stuyvestant had heard of the fleet’s arrival at Boston, but he was made to believe that’...

How to Use the Past Participle in Italian

How to Use the Past Participle in Italian Compound tenses such as the passato prossimo are formed with the present indicative of the auxiliary verb avere or essere and the past participle (participio passato). The past participle of regular verbs is formed by dropping the infinitive ending -are, -ere, or -ire and adding the appropriate final ending: -ato, -uto, or -ito (see tables below). Using Auxiliary Verb Avere The appropriate tense of avere or essere (called the auxiliary or helping verbs) and the past participle of the target verb forms the verb phrase. Avere is used in a myriad of grammatical and linguistic situations. Learning the many conjugations and uses of the verb is crucial to the study of the Italian language. In general, transitive verbs are conjugated with avere. Transitive verbs express an action that carries over from the subject to the direct object: The teacher explains the lesson. The past participle is invariable when the passato prossimo is constructed with avere. Oggi Anna non lavora perchà ¨ ha lavorato ieri.Today Anna isnt working because she worked yesterday. The others worked yesterday too.Anche gli altri hanno lavorato ieri. When the past participle of a verb conjugated with avere is preceded by the third person direct object pronouns lo, la, le, or li, the past participle agrees with the preceding direct object pronoun in gender and number. Avere is an irregular verb (un verbo irregolare); it does not follow a predictable pattern of conjugation. Using Auxiliary Verb Essere When using essere, the past participle always agrees in gender and number with the subject of the verb. It can, therefore, have four endings: -o, -a, -i, -e. In many cases intransitive verbs (those that cannot take a direct object), especially those expressing motion, are conjugated with the auxiliary verb essere. The verb essere is also conjugated with itself as the auxiliary verb. Some of the most common verbs that form compound tenses with essere include: andare - to goarrivare- to arrivecadere- to fall, to dropcostare- to costcrescere- to growdiventare- to becomedurare- to last, to continueentrare- to entermorire- to dienascere- to be bornpartire- to leave, to departrestare- to stay, to remaintornare- to returnuscire- to exitvenire- to come Regular Past Participles Of -ARE Verbs INFINITIVE FORM- PAST PARTICIPLE camminare (to walk)- camminatoimparare (to learn)- imparatolavare (to wash)- lavatotelefonare (to telephone)- telefonato Regular Past Participles Of -ERE Verbs INFINITIVE FORM- PAST PARTICIPLE credere (to believe)- credutosapere (to know)- saputotenere (to keep)- tenuto Regular Past Participles Of -IRE Verbs INFINITIVE FORM- PAST PARTICIPLE capire (to understand)- capitofinire (to finish)- finito(to accept)- graditosentire (to feel, to smell)- sentito Below are examples of the passato prossimo with conjugated forms of the verb avere. Passato Prossimo With Regular Verbs PERSON IMPARARE (TO LEARN) CREDERE (TO BELIEVE) CAPIRE (TO UNDERSTAND) (io) ho imparato ho creduto ho capito (tu) hai imparato hai creduto hai capito (lui, lei, Lei) ha imparato ha creduto ha capito (noi) abbiamo imparato abbiamo creduto abbiamo capito (voi) avete imparato avete creduto avete capito (loro, Loro) hanno imparato hanno creduto hanno capito

The Impact of Afterschool Programs within California High Schools Research Paper

The Impact of Afterschool Programs within California High Schools - Research Paper Example This report declares that in the study of the impact of after school programs within California high schools, the variables were debate, church, track, football, baseball, basketball, swim team, lacrosse, soccer, karate, volleyball, tennis, cheerleading, gymnastics, dance, no after school activities, students’ academics and community involvement. Variables are the factors or elements which make up a given argument as they act on each other in various ways. They are the determinants of how a given phenomenon shall turn out to be. There are different types of variables. Generally speaking, there are the dependent variables and the independent variables. The independent variables are those which do not change regardless. This paper makes a conclusion that doctors and psychologists concur that indeed at the high school age, the students have a young body and brain all of which are growing at a very fast rate. There are very many changes that are taking place in the body of the students at this point in time and putting too much stress on them is a recipe for disaster. In this regard, considering the fact that the academic content in high schools is one of the toughest and nerve racking, it is very recommended that a way is devised for taking the stress away from the students. There is no better way than engaging the students in after school programs on a daily basis. It is a source of comfort that is effective in the restoration of sanity to the young minds of the high school students. In the study of the impact of after school programs within California high schools, the variables were debate, church, track, football, baseball, basketball, swim team, lacrosse, soccer, karate, volleyball, tennis, chee rleading, gymnastics, dance, no after school activities, students’ academics and community involvement. Variables are the factors or elements which make up a given argument as they act on each other in various ways. They are the determinants of how a given phenomenon shall turn out to be. There are different types of variables. Generally speaking, there are the dependent variables and the independent variables. The independent variables are those which do not change regardless. They are not affected by any other factors or variables. They are usually factors which are either permanent or are changed by supernatural factors. In this case, they are the students’ academics and community involvement which are always invariable. On the other hand, dependent variables are those which rely on other variables so as to act in a given fashion. They cannot stand on their own as changes which occur on other factors would alter them to behave