Marketing Communication Essay Example | Topics and Well Written Essays - 2500 words

Marketing Communication - Essay ExampleThese selling strategies includes the slogans How are you and Power to who, video, television, newspapers, banners and magazines, Vodafone VIP, freebie rewardz, corporate social responsibilities, connection website, social media and Sponsorship of racing competitions. On the other hand, T-Mobile emulates social media sites including MySpace, Twitter and You Tube and the slogan Life is for sharing to attract its customers. The market campaign of the Vodafone has created a positive image on the public thus increasing the company sales and profits. This paper contributes recommendations as to how T-mobile can employ confused marketing strategies with an aim of enhancing its IMC thus increasing its competitiveness. Introduction Based on stiff competition that companies are faced with in the local and international markets, marketing and brand managers are using all the means to ensure that they hit strong relationship with their consumers. virtually of the major strategies that firms emulate in order to attain a competitive edge include improvement of quality of their brands, effective distribution of their products, appropriate pricing of products and effective communication with their customers. Based on the amend technology and the cut-throat competition in the business arena, companies have started to emulate the improved communication system to lure their customers and retain strong positive customer-brand relationship. Integrated marketing communication (IMC) refers to the marketing strategies that are undertaken by marketing managers involving various disciplines such as promotion, advertising, public relations and social media among others to attain to increased customer ken and loyalty. Other vital aspect of IMC is that it entails effectively coordinating different means of promotion to attain a competitive edge and face off the company rivals. This paper seeks to keenly discuss the marketing communication strategies and mix adopted by Vodafone and T-Mobile, two of the major mobile service providers. Additionally, the paper will provide recommendation on the strategic marketing and branding tools that T-Mobile can emulate to effectively face off Vodafone in the market. Market Review As the acquire for communication among local and international companies increase, mobile services market has attracted large number of telecommunication firms as each one of them is geared towards expanding is customer base. With the maturation in the mobile telecommunication industry, competing firms have taken initiatives to control their local market and then adopt more extensive marketing strategies to enter the orbicular market. Some of the main competitors in the mobile services market include Vodafone, O2, Orange, Virgin and T-Mobile among others. Being the second largest mobile telecommunication company after chinaware mobile, Vodafone is a British based company with over 440 million subscribe rs. Apart from being a leader in the UK market, Vodafone operates in more than 30 countries. Some of the notable services that Vodafone has introduced in the market include Vo