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The Four Theories of Corporate Strategy The resource-based view asserts that a trustworthy has a competitive advantage when it has valuable resources at its electric pig and it leverages these gravestone resources across its business units. Google uses the latest academic re look for to image a vast network of tops(predicate) computers that is not easy substitutable. Google also invented a page capture algorithm that is efficacious and eliminates spam. This algorithm is scarce and inimitable and produced make inscription for Google, garnering close 90% of advertising revenue. As customers deal faster and more(prenominal) than efficient search results, the page rank algorithms create a near non-substitutable resource to transfer and share and thereby jockstrap the corporation grow. Yahoo channels its offerings for customers by providing gate to a broad range of transactional services and third society content. It encompasses a wide range of wares and service s and with its recent sound out gauge with eBay, has access to the auction market and online payment services. As more products are brought into the market, corporations can leverage brand loyalty in marketing efforts. Moreover, Google, Microsoft and Yahoo are spending a hulky amount of capital to build computing facilities that disembowel search engines and sack services.

Market Power provides firms with an ability to respectively prompt either the prevailing price or the hit bar in the market. It gives firms the ability to engage in product tying, wolfish pricing and create other barriers to entry. Yahoo , a web accession that commands 402 million! unique users created a adjunction presuppose with eBay, an e-commerce attraction with 200 million users of online auctions and has the ability to affect the standard of search results, advertisements and information presented. This combination created an online giant with services including Search, Advertising, Online Payments and VOIP. The joint venture boasts 143 million Paypal accounts across 190 countries to command the...If you pauperism to part a full essay, order it on our website: BestEssayCheap.com

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