Li & Fung

Topic| Discussion| Situation Overview | Li & vitamin A; Fung was express in 1906. In 1973, this friendship was listed on the Hong Kong Stock Ex motley.  From 1979, the overflow up of China, to now, Li & group A; Fung has relied on China to be the core supplier. In 1985, Li & angstrom unit; Fung expanded the commercialise to other Asian countries by building Li & angstrom; Fung (Retailing) Limited. From 1995 to 1999, Li & Fung bought its biggest competitor-Inchcape Buying Service, Swire & Maclaine Limited, and Camberley Enterprises limited. The acquisition allowed Li & Fung to expand its sourcing networking out of Asian countries and obtain some(prenominal) clients of Europe and America. Since 2000, this caller-up has continually taken over companies to get hold of revenue and to broaden market share. Through acquisition, Li & Fung has enhanced product offerings, so this company has causeed sourcing, distribution, and retailing.      in th at respect are two strategies that Li & Fung has emphasized. one and only(a) of the strategies is the U.S. shoreward strategy. This strategy was to gain more margins by developing brands. Li & Fung found that over 70% of its customers were from the U.S, so this company chose to be closer to its major customers and to offer additional valuate service.

The way to add service is focusing on managing proprietorship and private-label brands, resulting in reinforce the relationship between factory project and the selling floor. Another strategy is acquisition of competitors. Since 1995, this strategy has br ought change magnitude revenue and consiste! nt success, and Li & Fung has alike reaped advantages from this strategy to expand the customer base and market share.     In 2006, Li & Fung planned to obtain more margins and develop the European market. However, this market is hard to manage because Europe was scattered geographically. It exit be a challenge for Li & Fung to butt against its customized service, efficient operation, and excellent information systems in Europe. |...If you postulate to recover a full essay, order it on our website: BestEssayCheap.com

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